Repetition isn’t what it used to be. Repetition was mechanisation, production lines and printing presses; the stuff of modernity. It was meant to simplify our lives, make life easier and more enjoyable, it was meant to give us comfort and make us happy. At least, that was the message we were given. The truth of what mechanised repetition was for is a far more complex truth and I think we’ve begun to understand more fully by living in the Western reality of Late Capitalism. Of course, that reality most definitely is not limited to the west, but as a westerner, I write from that point of view. The utopian fantasy of a better life through mechanisation has given us our dystopian reality of global warming, environmental destruction, over population and globalisation.
Now repetition is multiplicity; a profusion of selves projected into the vast network of digital connections. “Many of us don’t like this, however…We think the technology is replacing us at work, diluting our communities, stealing away our children, upending morality, taking control of our lives. We read about online cults and internet extremism, about cyber-infidelity and computer addiction, about fraud, identity theft and antisocial behaviour. We are afraid this new worldwide order is taking something essentially human away from us. At the same time, we are bombarded with headlines that claim this communication technology is a panacea. We see stories of how the web has been harnessed to topple corrupt governments, to transform media empires, to empower people just like us to do exceptional things.”
This quote from the introduction of Aleks Krotosky’s book, Untangling the Web, leads to this question: “what is the web doing to us, to our kids, to society?”
And my question to you is…
What is this change in repetition doing to us?
 Krotosky, Aleks, Untangling the Web: What the Internet Is Doing to You, London, Faber and Faber, 2013, pp 1-2.